How to Start a Fashion Blog

IMG_5671 IMG_5567

I get e-mails and instagram DM’s on the regular similar to this, “Hey Dani, any advice or tips about how to start a blog?” This is such a loaded question that sometimes I don’t respond because I don’t even know where to begin! But I love and care about y’all SO freaking much and I appreciate EVERY single comment and question you send me. You guys give me purpose in this crazy blogging world so I could not wait to write this blog post to answer your questions and help out in any way that I can!

I’ve decided to break this blog post up into 4 different posts and at the end of each post I will be hosting a Q&A. I will be answering your questions that you leave in the comment section as well as questions y’all have left me on instagram, so ask away! If you are wanting to hear the more personal side of my blogging/youtube journey, head straight to the Q&A’s. Here are the categories I will cover in this series,

  1. How to Start Your Blog – A Complete Guide
  2. 10 Tips for Curating Content For Your Fashion Blog
  3. How to Grow Your Instagram Following in 2017
  4. How to Make Money Blogging & Monetize Your Blog

LET’S TALK ABOUT YOUR BLOG. Waiting for a sign from the blogger gods for the greenlight in launching your blog may be the very thing setting you back on your goals, and postponing a really exciting journey and future as a blogger. One of the common misconceptions about starting a blog is that you need to be a great writer, expert on a certain subject, or have all the right equipment to get started. Nothing could be further from the truth. People read blogs to get a personal perspective on something. What I’ve found is; the informal, authentic type of information is valued!

For example, readers of a fashion blog don’t want to hear from and see images of a Victoria’s Secret model. They want to hear about the experiences and see outfit inspo from someone they RELATE to. Someone that has a normal body type, imperfections and all. Blogging is ALL about relating to people, not being better than them.

At its heart, blogging is about sharing your knowledge with the world. In my new series, “Things I wish a Sister Taught Me,” most of the topics I write about, “Feeling Lonely and Friendships” or “How I Deal with Body Image Issues,” are actually things I struggle with the most.  Things I am the opposite of an expert in. I write about these experiences and how I deal with my struggles in hopes that I may connect, inspire, or relate with someone.

CHOOSE YOUR NICHE. Ask yourself what makes your blog different from everyone else’s.  Choosing a topic or a niche that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.

The blogging industry has become overly saturated but if you have valuable content and something to say, launch the blog! Just treat it like any other business. What is your competitive advantage, aka, what sets you apart from other bloggers? Be authentic, be authentic, be authentic, and BE QUALITY because there are too many other bloggers just like the next one.

So here we go! If you are waiting for that greenlight from the blogger God’s – you aren’t going to get one but maybe these steps will encourage you to get your blog goin’ and flowin’.

Step 1: Choose a blogger domain name

CHOOSE A DOMAIN. The domain name will be your site’s name. For example, my domain name is What will your blog be called?! This is one of the more fun and exciting steps in creating a blog. Be creative and think about what type of blog you want. Will it be about your hobbies and interests? Personal experiences? A personal blog about your life? Once you think of a name, lock it down on ALL social media platforms so you are easily discovered across Instagram, Twitter, Facebook, Snapchat, etc. Social media is insanely important. We will get into this later.

PROS AND CONS TO BRANDING YOUR REAL NAME. I decided to brand my real name, “Dani Austin”(yes, Austin is actually my last name and I happened to live in Austin) but I remember playing with the blog name “If Shoes Could Talk.” After weighing the pros and cons, I went with “Dani Austin.”

The pro to a generic blog name like Lauren Conrad, Refinery 29, etc. is having the flexibility to expand and pivot into other types of content at different stages of life.

The con to a generic blog name, is that people may not know what they will find when they go to you blog. It takes more effort to develop a niche when you name is more generic.

Starting out, a blog name like, “If Shoes Could Talk” may have caught the eye of more clothing and accessory brands for me. It took weeks of only posting about fashion for people to see that was my niche.

A good blog name should be descriptive so that potential readers can instantly tell what your blog is about just from the name. If the name you want is already taken:

  • Try a different domain extension. If the .com version is already registered you may still be able to get the .net or .org version of your blog name.
  • Add small words. Words like “a”, “my”, or “the”. For example, was taken so I added “The” to create, “” I check in once every couple of months to see if is available, still waiting!
  • Add dashes between words. For example,

Step 2: Choose a Web Host

Next you need a “web host” to register your domain name  with AND keep your blog up and running! A web host is basically a company that stores your website, all the pics, blog posts, and files you upload onto their servers. In other words, there is actually a warehouse full of servers that store all of your pictures and the blog posts you upload.

I recommend using BlueHost. I actually use GoDaddy but have heard WAY better things about BlueHost’s customer service and reliability. Bluehost has great rates and will provide you with the domain name for free if you decide to use them as your host.

Step 3: Install WordPress

Once you’ve finished the blog host registration and have locked down a domain name, you’ll need to install WordPress. A self-hosted WordPress costs a little bit of money, but will give you much more control and flexibility than many of the other platforms out there like Blogger, Tumblr, or Squarespace. It’s absolutely what I recommend.

WP is a content management system that will help you manage the content you create. WordPress allows me to add a new post, delete a post, change the colors of my blog, add new photos, and update existing content. For example, when I had the idea to write this blog post, I logged into account and clicked “new post,” and here we are.

bluehost-wordpress-install-optionTo install WordPress, log into your BlueHost account. Select “Hosting” and click on the “WordPress” logo. Hit the “Install” button. On the next page, select your domain, then hit the “Check Domain” button. The rest is pretty self explanatory!


Step 4: Make Your Blog Pretty

Back to the fun part! Most likely, you’ll want to select a new theme since the ones that come with WordPress for free, are pretty basic. You can hire a designer to design you a custom theme or you can find a beautiful theme elsewhere and install it yourself. So I made the huge mistake of hiring someone to code a theme from scratch. It took months, cost a lot money, and at the end of the day, the themes that were $19 were way better and had more options than the one we had created.

I found my theme from Themeforest.

On WordPress, go to “Appearance” > “Themes” > “Add New” > “Upload Theme

QUICK TIP: Under your blog’s “Settings”, you can customize some basic things to make your blog look more professional. Under “General” Set your blog name and tagline — the default one is not what you want. You can also select how dates are shown here as well!


White Tee // Blazer // Denim Shorts // Sunnies // Bandana // Sneakers //


When you first started blogging, how did you afford all the equipment, clothes, make-up etc? It seems like without partnerships and sponsors, it’s a huge investment. @helloimkaitlin

I absolutely LOVE this question. You’re right, blogging is so expensive and my overhead to run my business is insane. Before I do answer, I want to say that I have been creating content for 4 years and starting out, I barely had any money and I barely made any money. Everyone’s journey is different but I know MANY influencers who are completely self made and like me, did not start out with the best equipment, designer clothes, or brand new makeup.

So I have three answers for you.

  1.  First invest your TIME, and then you will learn WHEN and WHERE to invest your MONEY.
  2. Second, use your personal stage in life to your advantage.
  3. Third, collaborate with people to create mutually beneficial relationships.

INVEST YOUR TIME, THEN MONEY. I am a strong believer in treating blogging and youtube like any other business and with any start-up, whether it is your time or or money, it takes an investment. For me, at 19 years old,  I invested HOURS of time editing, filming, and educating myself about content creation and influencer marketing. I pulled 2-3 all-nighters a week as a sophomore in college watching Youtube videos about how to use Adobe editing softwares, studying SEO optimization strategies, emailing companies asking for free product to feature (I literally pulled their emails from the “press” page of their websites and still do sometimes), and teaching myself what ISO, shutter speed, etc. all meant in photography. My GPA at the University of Texas went from a 4.0 to a….well, just not good.

Once I felt educated and prepared to invest my money, I did! I started a jewelry business called Keely D. Accessories and sold bracelets out of my dorm room. With that, I bought my first “big girl” camera, a Canon 6D + 50mm lens.

When “drugstore makeup hauls” were trending, I would use my babysitting money to go buy $40 worth of makeup and film a video, knowing one day, L’Oreal could be paying me to create content. I knew this because I did my research about which brands were investing in influencer marketing. When “Forever 21 Clothing Hauls” were popular, I’d go to the mall and spend $100 on new clothes knowing one day, Forever 21 could be paying me for sponsored content. I guess the extreme optimism kind of paid off because later on these brands would be some of my biggest, most loyal clients.

USE YOUR STAGE IN LIFE TO YOUR ADVANTAGE. Be transparent about where you are in life, RELATE to people LIKE YOU, and then, GET CREATIVE! For example, if you want to be a fashion blogger but can’t afford new clothes and designer purses (yet), there are many people like you! Instead of blogging about 4 new outfits from Nordstrom, blog about “Favorite Basics in My Closet” or “Five Ways to Style A White Tee” or “5 Outfits Under $30.” If you have creative ideas, are relating to people, and your content is helping someone, what more can you ask for?! Your quality, clothes, style, and content will improve but you have to be patient till it makes sense for you financially. Everyone’s journey is different but patience is crucial. Once you know that your ideas are your differentiating factor, you will feel more comfortable investing in that $500 camera. I do value quality but starting out, focus on your content ideas and topics.

COLLABORATE TO CREATE MUTUALLY BENEFICIAL RELATIONSHIPS. When I had no money to hire a photographer, I would reach out to photographers who were looking to add to their portfolios on Facebook, Craig’s List, or through the University of Texas. We’d exchange a photoshoot for social promotion. Sometimes they just wanted the experience. At this point brands were not paying me, only sending me free product and most of the time, I offered to pay freelancers in product.

When I could not afford clothes, I would go visit local boutiques in Austin and ask to meet their manager to make a deal. In exchange for borrowing clothes, I let them use my photos on their website or social media.

When I could not afford the license to use a song in the background of my Youtube videos, I would tweet smaller artists and musicians and ask for permission to use their music. (Make sure you get an email from them, not just verbal permission).

I also reach out to other bloggers all the time to see if they ever want to meet up and shoot for each other!

What’s ONE thing you wish you would have known when you started blogging? @aheinsohnnn

The most important thing to focus on when you start your blog is earning people’s trust. You don’t need the latest and greatest to do so. I think some people will advise you to have quality content, be consistent, or create brand friendly blogs, (I mean these are all important) but at the end of the day, YOUR FOLLOWERS and your READERS, will be the reason you ever experience success on your blog.  It warms my heart and I feel a responsibility to care for, inspire, and love the people that look at my content. I ALWAYS want them to trust me in talking about what I love, sponsored or not. It only takes one disingenuous sponsored post to lose someone’s (and then everyone’s) trust. I learned this the hard way in my early Youtube days.

What advice do you have for a new blogger on growing a genuine, engaged following? @chasingamyblog

Blogging is all about building relationships. Building relationships take effort on both sides! A lot of bloggers think they will post an informative, educational, blog and hundreds of people will receive it well and love them, but that’s usually not how it works! Building a genuine following is like building a genuine friendship, invest time getting to know your audience, ask them questions, be vulnerable with them, immerse yourself in their world, be there for them, and build their trust. Build a friendship with your followers.

There are many strategies that bloggers use to increase engagement but the best strategy is just to care about them. Here are some ways to do so,

  1. Ask people to message you something personal about them
  2. Ask your followers to comment
  3. Respond to your messages and comments
  4. Host giveaways to show your followers you care about them
  5. Be vulnerable with your audience
  6. I ask for some of my most dedicated followers addresses and sometimes randomly send them cards or gifts
  7. Host meet ups in big cities


You Might Also Like


  • Reply
    Becca Chandos
    June 5, 2017 at 3:07 pm

    THANK YOU for this, Dani!
    When I saw you were doing this, I had already been doing some research on starting a blog. Thanks for helping me as I’m getting ready to start this journey!

    • Reply
      Dani Austin
      June 5, 2017 at 9:06 pm

      Of course, please let me know if you have any other questions!

  • Reply
    Sydney Burden
    June 5, 2017 at 5:30 pm


    this is one of my favorite of your posts thus far. I started my blog almost 5 months ago and while it’s more of a passion project for me than anything else right now, I’ve been struggling with both differentiating myself in the industry and affording the materials it takes to growing it to where I eventually want it, but after reading this, I’m feeling so inspired! Thank you for the wonderful read.


    • Reply
      Dani Austin
      June 5, 2017 at 9:05 pm

      Really!? That makes me so happy Sydney! Thank you for telling me!

  • Reply
    June 5, 2017 at 8:55 pm

    This is so helpful. Thanks for a sharing a piece of your journey. You’ve been at this for quite a while now but you’re so empowering with your words and are so encouraging. When I saw you were writing this on your insta story I got so excited!!b Thanks for being so real always.

    • Reply
      Dani Austin
      June 5, 2017 at 9:05 pm

      Wow thank you Katie! I really hope it helped in any way possible. Thanks for the sweet comment.

  • Reply
    Katherine Swain
    June 5, 2017 at 9:04 pm

    SO helpful! I can’t wait for the future posts. Question for you: how do you build up real followers vs. bloggers who follow you??

    Katherine |

  • Reply
    Allison Leigh
    June 5, 2017 at 9:28 pm

    This article is amazing and very encouraging! My goal for the summer is to start a blog in my free time. My biggest issue is coming up with a domain because so many ideas are taken. Also I am going into 9th grade so building a profile seems impossible. Again thanks for all the great advice. I’m excited to see where I will be in a few years.

  • Reply
    Absolutely Olivia
    June 5, 2017 at 10:55 pm

    This helped so so much! I just started my fashion blog a few months ago and being young, it’s hard for me to afford things. Although, I think your tips are going to help tremendously! I’m already brainstorming things I can do… 😂
    You’re always so genuine and upfront, and I’m so looking forward to the next 3 posts on this series 🙂

  • Reply
    June 6, 2017 at 12:17 am

    Thanks so much for writing this!!

  • Reply
    Ana Duarte
    June 6, 2017 at 1:05 am

    Dani, this post has motivated and inspired me so much! I have been blogging for over a year now and your experiences on how you saved up for a camera, and how you collaborated with people is so helpful!! I will definitely give that a go with my local boutiques and photographers!

    My question is how do you search up what is trending in the Blogger/ Youtube world? How do you find the best time to either upload on Youtube or post your blog post?

    Ana |

  • Reply
    Kirsten DeYoung
    June 6, 2017 at 1:36 am

    I watched your insta story and knew I had to come read this! It’s so great hearing that you didn’t have all the fancy equipment and everything upfront (I’ve been debating buying a nice camera for some time now)! I sometimes find myself thinking I don’t have money to afford to keep up with this, but I love all your creative tips for reaching out to stores in the area! I am definitely going to give that a try and can’t wait for more in the series! Thanks again!!

  • Reply
    Jamie Pulido
    June 6, 2017 at 2:28 am

    I too am trying to decide if I can become a blogger myself. I fear I’m not cool, hip, fun enough. I’m over 40 and think I could use that to my advantage. Thanks for all of the tips. I have an Instagram account “thegypsyjamie”.

  • Reply
    Kristen Byrd
    June 6, 2017 at 3:41 am

    Thank you so much for writing this, Dani! I just started my blog a couple of months ago and feel like I am on the right path, but I know something is missing. However, I know patience is key! Your tips have really helped me and remember to just be genuine in my posts & write about what inspires you! Thank you so much for sharing this! 💗

  • Reply
    June 6, 2017 at 6:16 am

    Thank you, Dani! This was SO helpful! Great, genuine advice…thanks for taking the time to help your followers!

  • Reply
    Lladira Angulo
    June 6, 2017 at 7:32 am

    Thank you Dani! Seriously this is the most valuable blog post I’ve read in years. I was so excited when you mentioned you were going to be talking about this. I always messaged bloggers and never received any feedback. So this is very humbling from you! I can tell you genuinely are trying to help out girls like me! It’s funny to think that I thought about going to local boutiques and borrowing clothes, and now that I know you did that I don’t feel too insecure about doing so. This is gold 💛 You’re one of my favorite bloggers hope to meet you one day. Thanks again! Can’t wait to read more!

  • Reply
    June 6, 2017 at 11:09 am

    This was an awesome post!!! I found your Instagram a couple weeks ago but I’m already so in love with your content and the way you communicate with your followers! You are awesome! One quick question with starting your blog- do you recommend turning your personal instagram into your fashion channel since there’s somewhat of a follower “base” there? Or do you recommend keeping the existing personal Instagram for personal only and starting from 0 followers with a new channel for fashion?

  • Reply
    June 6, 2017 at 12:39 pm

    Love this Dani! I recently just put my foot down and dedicated a lot more effort and time into my new blog! This post could not have come at a more perfect time!! You are one of my favorite bloggers, and you always are a source of inspiration for me. If you are ever in the Dallas area for a meet and greet, please let me know! I just moved here and have been trying to find stuff to do 🙂

  • Reply
    Tiffany @ Arrows & Awe
    June 6, 2017 at 3:37 pm

    Thanks for putting this together! I put in months of research about my blog before I started it and it totally paid off. Right now I’m just kind of struggling to find my brand, because I love so many things !

  • Reply
    June 6, 2017 at 9:13 pm

    Thank you!!! I started my blog about 7 months ago and still don’t know what i’m doing! I do have one question! I have squarespace. But, I’m wondering why you need a web host like godaddy? I thought you only needed wordpress, squarespace, etc? Any help would be so much appreciated!

  • Reply
    June 6, 2017 at 11:25 pm

    This had so many great tips! Seriously thank you so much for sharing! I think I had my blog for THREE years before I even started telling people. But I totally agree to invest the time and see if you are committed to it and then start investing the money! Or even invest little by little I set goals for myself such as “if I do this on the blog I can invest in this”. Great share, dani! This was great!

  • Reply
    June 7, 2017 at 4:51 pm


    Thank you so much for going so in-depth with this post! Finding good, helpful advice is hard and it means a lot that you want to give back and help us out. I really relate to the place you were at starting out, and this has really inspired me to start getting back into blogging, so thank you!

  • Reply
    June 7, 2017 at 6:25 pm


    Love all your posts, but this one is especially helpful! I just started blogging a few months ago, and it is SO refreshing to hear that you don’t need to invest money to gain a good following in the beginning. As always, I appreciate your honesty in all of your posts! Keep up the great work 🙂

  • Reply
    Troy Cragen
    June 7, 2017 at 8:24 pm

    Love this post! I’m so excited to read the others in this series! It’s so nice to hear tips from successful bloggers. I’ve had my blog for over a year now and am growing so slowly that it’s hard to stay patient. I did have a question about something I’m currently struggling with. Have you ever found that your engagement (likes/comments/followers) goes on extreme waves? One week my posts do great and the next, nothing. How do you combat this? Is there anything I can do differently? Thanks again for a great post!

  • Reply
    June 8, 2017 at 9:33 am

    Love this post! Such helpful tips, especially for a just-starting blogger! I’ve wanted to start and actually invest my time in a blog for such a long time, but since I’m a teen (& live with my parents) I’m not sure if I can really spend money on starting a blog. Any advice? Do you have any favourite host websites for blogs which are free? Thanks so much!

  • Reply
    June 9, 2017 at 12:24 pm

    I started my blog just few days ago and m pretty sure very piece of information that u have provided will surely help tysm💓

  • Reply
    Brandi Soileau
    June 14, 2017 at 5:14 pm

    I hope my comment and question doesn’t get lost in this feed! This is great info., and I can’t wait to read the rest of the series! I am just starting out, and I think one of my biggest struggles is learning a system. I would love to hear of yours, or anyone’s!. Example: On Saturday mornings you shoot 5 looks, then the following Monday-Friday you post twice/day random pics from that shoot, and do 2-3 blog posts of those outfits you shot, etc. I just kind of need to get an understanding of this so that I can cater it to myself. I can make whatever schedule happen for me, I just need to know where to start. I would appreciate your response, thanks so much! 🙂

  • Reply
    June 23, 2017 at 7:48 pm

    Totally loving this series! I am currently trying to start my own fashion blog and your advice is helping tremendously. I was wondering if you had any suggestions on which plan to go with on BlueHost. The cheapest plan places limits on certain things (website storage, email storage, etc.), so I was wondering if it is worth it to start off paying more for one of the other packages that do not set limits. Please let me know your thoughts. Thank you!

  • Reply
    July 1, 2017 at 10:01 pm

    I love this! So helpful, thank you Dani. 🙂

Leave a Reply