Fashion Lifestyle

How To Grow Your Instagram Following in 2017

Peplum Top1

Hello blogger friends!

Look who came back to part III of my “How to Start a Fashion Blog” series! Boy, am I glad to hear y’all are enjoying this series. They take a lot of time (and research) to curate so, PHEW! In the last two weeks, I’ve gone over the complete guide to starting a fashion blog & 10 tips for curating fashion blog content. Today I want to introduce you to your new best friend, Instagram. She is moody, constantly changing, and extremely difficult to understand, but don’t worry, we are going to try to tame the beast together.

Blogs are very image (and now video) driven, so I like to think of Instagram as an extension of my blog and youtube channel. Instagram is a great way to be discovered and let your personality shine. I engage with my followers by filming Instagram story try on hauls, showing the behind the scenes, introducing them to my friends and bfJordan, and even sharing really intimate details of my life. When trying to grow an authentic audience, here are some of the things I focus on.

BE STRATEGIC WITH YOUR COMMENTS. Leave comments on accounts that are similar to yours or have the right type of audience you want to target!  The idea is to be the last person to comment on the post and if your comment was interesting enough, they maaay just click over to your account to have a look.

DON’T TRY SO HARD ON INSTAGRAM STORIES. I have my people I watch on Insta stories. @SomethingNavy, @Arielle, @Caraloren, @Jessecoulter, and @HelloFashionBlog, to name a few. (WOAH! I just realized most of these are mommy bloggers). Anyway, some bloggers will disagree with me on my next point but chances are, you’re like me. I love to produce high quality content of course, but I can’t be “on fleek” every second of everyday. Like there are days when my life is messy, I am exhausted, and things are just not all glamorous. For example, the days I go out and shoot 5 outfits, my room turns into a DISASTER. I would never Instagram of my bedroom with mounds of clothes and clutter, but I WOULD post that messy unedited pic on my Instagram Stories because I appreciate the realness and transparency Stories offer. I watch other people’s Stories to experience the behind the scenes of  people I admire and feel like we are besties. S0, I would offer people a different unfiltered element to your life on Stories.

However, remember how I said this tip is not for everyone? Bloggers like @LonestarSouthern and @Jessi_Afshin have some of the most glam Insta stories and I also find them super relatable. Honestly though, Idk how they do it. #talent

The reason some Stories appear at the top is based on the accounts you follow and the posts you have liked in the past. Instagram may also show you Stories that accounts you personally follow have liked, or were liked by a large number of people.

FOCUS ON ENGAGEMENT NOT FOLLOWERS. If you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users.

RUN A CONTEST OR GIVEAWAY. Running an Insta contest or giveaway is a fun and easy way to promote yourself on Instagram, and it’s also one of the easiest way to gain exposure, which will help you get Instagram followers. I think anything that gets your name out there is a good idea.

USE HASHTAGS. Having a solid hashtag strategy is an essential component for any Instagram and targeting a niche audience. Right now, I use #Dallasblogger #Dallas and have run into so many people who follow me in Dallas and found me on Insta! Coincidence? I think not!

CREATE YOUR OWN HASHTAG. Not only does this build community by showing your followers that you appreciate their photos, but it also gives you content for your own account. Last year, I started #TravelingDani to showcase my travels and I encourage people to use it when they travel to the same place as me.

WRITE ENGAGING CAPTIONS.  Photos and videos might be the most important part of your Instagram posts, but captions are just as important! They’re an essential part of your post. Use your captions to humanize your brand, show off your personality, and create more shareable content.

ENCOURAGE FOLLOWERS TO TAKE ACTION. If you post one of your favorite quotes, encourage people to “like” if they relate or agree. I love to ask questions and get to know my followers through the comment or DM’s on instagram.

FIGURE OUT WHAT YOUR AUDIENCE LIKES. Do a little research! Ever heard of Iconosquare? Go back and find which ones got the most likes and comments — and of course, the least and start giving people more of what they want!

GEOTAG YOUR PHOTOS. Visiting a new coffee shop or restaurant? Geotag that ish! I search geotags ALL the time, mainly because I want to know what the dress codes are for certain restauarnts but geotags can definitely get your instagrams discovered! Just think about how much your post will speak to someone when you’re wearing a cute outfit, eating the pizza from their favorite restaurant. SHABAM.

Scroll down for outfit links and details!

Peplum Top4Peplum Top8 Peplum Top6 Peplum Top5 Peplum Top3Peplum Top2

Peplum Top // Flare Crop Jeans // Wedge Sandals // Crossbody Handbag // Sunnies // Circle Drop Earrings //

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12 Comments

  • Reply
    Sydney Burden
    June 22, 2017 at 6:44 pm

    Dani,

    I’ve been tuning into these posts religiously! Im fairly new to the blogging world so all of this content has been so helpful for me. You’re doing great things, keep it coming! XX

    Sydney
    http://www.bitesiphairflip.com

  • Reply
    Katherine
    June 22, 2017 at 7:58 pm

    Dani this is so helpful!! We’ve been so focused on the blog that Instagram was kind of put on the back burner. Now, we’re trying to find the best ways to grow it and focus on it authentically. Thanks for the honest tips and I love your Stories!!

    Katherine | http://www.oneswainkycouple.com

  • Reply
    Brittany
    June 22, 2017 at 11:02 pm

    Great tips! I really wish I would have started my blog 5 years ago instead of 2. It seems so much harder to break into the market because of how saturated it is but that doesn’t stop me from trying!

    Brittany | thechicette.com

  • Reply
    Heidelore
    June 23, 2017 at 2:57 am

    Hi Dani!
    Thanks for the post on this! Instagram has been so fun for me so I loved hearing your advice! You said to focus on engagement….but how do you get that engagement? Thanks!

  • Reply
    Sofia
    June 23, 2017 at 1:58 pm

    Dani,
    You really know your stuff! It’s really inspiring to see someone who started their blog with a super busy life and managed to turn it into this. These posts are so helpful, keep them coming!

    Sofia

  • Reply
    Susan
    June 23, 2017 at 2:14 pm

    Thanks for sharing! I love how you styled this top and thanks for the tips!

  • Reply
    Kate
    June 23, 2017 at 2:14 pm

    Great tips Dani! Instagram definitely is a challenging platform to master!
    Kate
    Katekoutures.com

  • Reply
    Elizabeth
    June 23, 2017 at 3:59 pm

    You’re honestly so fabulous! I love ALL of your posts. They are always so authentic and genuine. This series is so good! I have a super small blog and these tips have really helped! Thank you so much for sharing! I can’t wait for more!!

  • Reply
    Nancy
    June 24, 2017 at 3:40 am

    Loved reading this post! Thanks for the tips!
    http://www.simplynancyblog.com

  • Reply
    Jodi
    June 24, 2017 at 2:36 pm

    Dani, thanks for sharing all your helpful tips for us newbie bloggers! I appreciate your honesty throughout this series (and always.) Sometimes I feel like bloggers are hesitant to provide valuable feedback. And I definitely don’t get this vibe from you. Thanks for sharing! Would love to see more of this type of content :)

  • Reply
    Sasha
    June 24, 2017 at 6:04 pm

    Dani, this series has been so helpful! Thanks so much for sharing!!

  • Reply
    Andrea
    June 24, 2017 at 9:48 pm

    Dani, this is great content and you’re great blogger and YouTuber! I have been following you for a while and I absolutely love everything about you! Could you please share how to gain followers on YouTube also?
    http://fabuloustorture.blogspot.com

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